Bandy seems to get a lot of attention through social media. Its Instagram has more than 3.8 million followers, and pictures can get up to 150 thousand likes. But what could Brandy be secretly trying to get at with, not only its website format, but its Instagram posts as well?
​​
Instagram, show me how to look...
The first thing that sticks out is all of pictures of girls with similar body types. ​​When I turned to ask my friend what she noticed about the Brandy Melville Instagram, she simply said, "They all look the same." I could easily agree that most of the girls the company posted on its Instagram had long hair, slim figures, and skin that was no dar​ker than a medium skin tone.
Many girls are in tight or cropped clothing that shows off their thin bodies, however, some of the pictures hardly show the clothes. One picture posted in May of a girl lying on a bed and winking got over 95.7 thousand likes. But when showing the clothing, Brandy frequently seems to post pictures that emphasize girls’ butts, chests, and midriffs. One picture got over three hundred comments over the fact that the model was not wearing a bra. And the company's popularity increases with every like, comment, and follower they receive. ​
Brandy Melville uses its Instagram to advertise their clothing and new store openings. In the comments, they tend to give a shoutout to the people living in that area, making those targeted customers feel extra special.​ ​​Brandy also chooses to post pictures of celebrities in the brand's clothing. One celebrity they post frequently is Maddie Ziegler, who first got her fame on a show called "Dance Moms" as a dancer and later became and actress and model and is well known among teenagers. But Brandy's Instagram has pictures of everyday people as well, however, they appear to be flawlessly beautiful and have the lives of celebrities. On a post of a girl that seemed to be on a private jet, a person commented, “She looks a lot like Gigi Hadid." And on the same picture, another comment read, “damn I’m feeling uglier now.” Pictures like these make girls want to be "pretty" like the people in the posts. They want to look like supermodels and be like people who shop at Brandy Melville because it is associated with sexiness, success, and perfection. And getting clothes from there seems like it will help ​"average" girls feel better about themselves. But more importantly, it will have society be more excepting of them. Even Mia Maple (see YouTube page) admits that she purchased a piece of clothing because of a popular picture she saw on Instagram.
​​​